ADELAIDE DINING MAGAZINE

ADELAIDE DINING MAGAZINE

The Adelaide Dining Magazine is a high quality publication promoting cafes, restaurants and bars throughout South Australia, focusing on the CBD and popular visitor areas. Currently published annually, it is a ‘free’ magazine for readers and is placed in visitor accommodation across the Adelaide CBD and Glenelg regions, airport lounges, tourism information and council service centres, as well as being used to promote South Australia through festivals and various other local and international conferences.

The business model is simple and effective:
• Advertising space is sold to the various venues – it is not open to everyone, the owner is selective as to the standard of establishment promoted in the publication;
• The owner then arranges for the photography and copywriting;
• A few topical and interesting editorials are included to maintain the publication's modern, current and relevant appeal;
• A designer is contracted per edition and handles the design process via digital files;
• It is then handed to the publishing house for final design, layout and publication.

A large number of the clients are repeat advertisers as they can see the value in the product with many more potential clients continually entering the market. Premises are not required and overheads are minimal – currently limited to a laptop and mobile phone. It is a simple and effective model that can operated from anywhere, at anytime to suit the owner’s lifestyle.

Snap-shot features of the business include:
• Stunning, glossy premium annual magazine;
• Magazine placed inside over 7,000 hotel, motel and serviced apartment rooms;
• Premium print and digital marketing exposure to over 85% of visitors to Adelaide area;
• Current print run of 17,000 copies;
• Feature double page advertorials;
• No staff – all services provided by contractors;
• Adjusted return to owner estimated to be in excess of $70,000 pa plus many other benefits;
• Currently operated on a part time basis - only available as owner has been offered full time employment in her professional medical field;
• Full assistance to new owner will be made available;
• All systems and contacts in place;
Could be an outstanding add-on business or suit someone looking for flexibility with a business that can work in with their lifestyle. A high quality package and product with a reputation to match.

For further information, or to arrange a meeting to discuss further, please contact Commercial Property and Business Sales specialists, VENTURE COMMERCIAL RLA 251076:

Nigel Grivell 0414 257 999